Relationship between tourist destination choice and local gastronomy: Consumer profile (domestic millennial tourist) in Brazil and Mexico.
DOI:
https://doi.org/10.24054/face.v22i3.1445Keywords:
entretenimiento, confinamiento, Covid-19, ColombiaAbstract
This document aims to analyze the current needs of moviegoers, including their preferences, thoughts, and motivations. It also seeks to identify the elements that make up the cinema experience and how they can be adapted to satisfy the consumer. With the recent pandemic, the film industry was one of the hardest hit, with widespread closures extending until its reopening in November 2020. However, returning to the "new normal" poses a challenge for the sector, which lost ground to the increased consumption of online streaming services during lockdown periods. Now, the priority is to regain the confidence of viewers by offering an optimal experience without compromising safety, and highlighting those aspects that make cinema a unique experience, inaccessible through online streaming services. Therefore, this research aims to explore these aspects related to the cinematic experience, in order to obtain results that allow for a solid analysis and informed decision-making to implement the necessary changes. This entails thoroughly understanding the genuine opinions of viewers.
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