Revisión y análisis documental sobre la influencia familiar en comportamientos de compra en niños y adolescentes
DOI:
https://doi.org/10.24054/face.v22i3.1443Palabras clave:
comportamientos de compra, influencia familiar, hábitos de consumo, consumo en niños y adolescentesResumen
El presente artículo se enfoca en la recopilación y análisis de información científica desde 1970 hasta 2020, con el objetivo de examinar la influencia de los factores psicológicos familiares en los comportamientos de compra y consumo en niños y adolescentes. La metodología adoptada es cualitativa, con un alcance exploratorio y descriptivo. Se seleccionaron 68 artículos que se clasificaron en seis dimensiones como unidades de análisis: control familiar, emociones, comunicación, cultura familiar, nivel de influencia y relaciones sociales.
El resultado final es un compendio de información que ofrece insights relevantes para investigadores interesados en áreas relacionadas con el consumo en adolescentes y la influencia familiar en los hábitos de consumo. Este trabajo contribuye a la comprensión de cómo los factores psicológicos familiares pueden afectar las decisiones de compra y consumo de niños y adolescentes, lo que podría ser de utilidad tanto para académicos como para profesionales del campo de la psicología del consumidor y el marketing.
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