Influence of demographic variables and corporate social responsibility on the purchasing behavior of Colombians.

Authors

DOI:

https://doi.org/10.24054/face.v21i2.1104

Keywords:

Compra, responsabilidad social, consumo, Colombia

Abstract

This study aims to determine the influence that demographic variables, combined with Corporate Social Responsibility (CSR) programs, could have on Colombian consumers' willingness to purchase products from companies engaging in such practices. It evaluates dimensions such as environmental care, social/ethical care, and treatment of employees, considering demographic variables such as gender, age, level of education, and occupation. The research conducted was conclusive with a quantitative scope, and measurement was based on a battery of attitudinal phrases corresponding to CSR. Analysis was carried out through logistic regressions. The study found a greater contribution from the three dimensions of CSR, with the environmental variable having the highest participation, followed by the social and ethical variables, and a low percentage contribution from demographic variables. This suggests that it is feasible to construct a model of influence with the dimensions of CSR programs on willingness to pay more, but not in the same way for the influence of demographic variables.

Downloads

Download data is not yet available.

References

Alvarado, Herrera; Alejandro, Schlesinger; Díaz, María Walesska. (2008). Dimensionalidad de la Responsabilidad Social Empresarial percibida y sus efectos sobre la imagen y la reputación: Una aproximación desde el modelo de Carroll. Estudios Gerenciales, [en linea] 24 (Julio-Septiembre) : [Fecha de consulta: 20 de junio de 2019] Disponible en:<http://www.redalyc.org/articulo.oa?id=21210802> ISSN 0123-5923

Alzate, Jaime & Orozco, Jaime Alberto. (2015), Diseño y Responsabilidad Social Empresarial en la planeación estratégica de la marca. Revista Kepes, 12, pp. 133- 155.

Arredondo, Florina Guadalupe; Maldonado, Verónica del Carmen & De La Garza, Jorge. (2010). Consumers and their buying decision making based on price and information about corporate social responsibility (CSR). Case study: Undergraduate students from a private university in Mexico. Estudios Gerenciales, 26 (117), pp. 103–117. Disponible en: http://www.scielo.org.co/pdf/eg/v26n117/v26n117a06.pdf

Amezcua, Bernardo, Briseño, Arturo, Ríos, Teresa, & Ayala, Edgardo. (2018). La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México. Contaduría y administración, 63(2) HYPERLINK Disponible en:https://dx.doi.org/10.22201/fca.24488410e.2018.1013

Cai, Zhen and Francisco X. Aguilar (2013), “Meta-analysis of Consumer’s Willingness-to- Pay Premiumsfor Certified Wood Products,” Journal of Forest Economics, 19 (January), pp. 15–31.

Cancino, Christian & Morales, Mario. (2008), Responsabilidad social empresarial. Serie Documento Docente. Universidad de Chile. Santiago de Chile, Chile. Disponible en: http://repositorio.uchile.cl/bitstream/handle/2250/122747/Cancino_Morales_2008.p df?sequence=1

Carroll, Archie. (1979), A Three-Dimensional Conceptual Model of Social Performance. Academy of Management Review. 4. 497-505. 10.2307/257850.

Carroll, Archie. (2015), Corporate social responsibility: The centerpiece of competing and complementary frameworks. Organizational Dynamics, 44, pp. 87-96

Castelló, A. (2010). Estrategias empresariales en la Web 2.0. Las redes sociales online.

Alicante: Editorial ECU.

Havas Worldwide (2016). Superbrands 2016: los consumidores y el futuro de los modelos empresariales. Disponible en: http://www.compromisoempresarial.com/rsc/2016/05/el-58-de-los-consumidores- se-interesa-por-el-impacto-social-y-ambiental-de-las-marcas/

Licandro, Oscar; Alvarado-Peña, Lisandro; Sansores-Guerrero, Edgar & Navarrete, Juana. (2019), Responsabilidad Social Empresaria: Hacia la conformación de una tipología de definiciones. Revista Venezolana de Gerencia, 24. pp. 281-299. Recuperado en: http://produccioncientificaluz.org/index.php/rvg/article/view/23843 Fecha de consulta:20/06/2019

López & Peñalosa (2018). El consumo socialmente responsable como estilo de vida de los colombianos y su aplicación al marketing. Revista Espacios.Vol. 39 (Nº 34). Disponible en: https://www.revistaespacios.com/a18v39n34/a18v39n34p03.pdf

Marquina Feldman, & Percy-Reficco, Ezequiel. (2015), Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos. Estudios Gerenciales [en línea] 31 (octubre-diciembre): Disponible en:<http://www.redalyc.org/articulo.oa?id=21243557003> ISSN 0123- 5923 Fecha de consulta: 20 de junio de 2019

Downloads

Published

2021-10-15 — Updated on 2021-05-23

Versions

How to Cite

López Celis, D. M., & Peñalosa Otero, M. E. (2021). Influence of demographic variables and corporate social responsibility on the purchasing behavior of Colombians. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 21(2), 34–45. https://doi.org/10.24054/face.v21i2.1104 (Original work published October 15, 2021)

Issue

Vol. 21 No. 2 (2021)

Section

Artículos

License

Copyright (c) 2021 FACE: Revista de la Facultad de Ciencias Económicas y Empresariales

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Most read articles by the same author(s)

1 2 > >>