The role of social media in shaping the digital reputation of contemporary organizations.

Authors

DOI:

https://doi.org/10.24054/face.v21i1.1033

Keywords:

Reputación digital, redes sociales, organización

Abstract

The digital reputation of a company is a social construct based on the cognitive perception of stakeholders related to the company in virtual environments, and it currently represents one of the most important success factors. Through documentary research, different perspectives regarding reputation and digital reputation are presented. It is highlighted that mobile devices, the Internet, and social media have become important elements in shaping the digital reputation of an organization. Finally, the value of digital reputation as an intangible asset capable of representing a competitive advantage for the contemporary organization is emphasized.

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Published

2021-08-20 — Updated on 2021-06-02

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How to Cite

Madrigal Moreno, S., Madrigal Moreno, F., & Cortés Hernández, A. (2021). The role of social media in shaping the digital reputation of contemporary organizations. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 21(1), 155–170. https://doi.org/10.24054/face.v21i1.1033 (Original work published August 20, 2021)

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Vol. 21 No. 1 (2021)

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Artículos

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