EFFECTS OF REGIONAL CERTIFICATION ON EXPORT ACTIVITY, THE CASE OF THE MEXICAN LEATHER-FOOTWEAR CLUSTER
DOI:
https://doi.org/10.24054/face.v21i3.1134Abstract
La Marca Gto is a program created in Mexico in 2015 that looks for the creation of a good quality reputation of the
products that receive it as a certification or regional trademark label. The objective of this research is to find an
association between the participation of Mexicans MSMEs in this program and the beginning of export activity. A survey
of 21 questions was applied to 69 SMEs that currently have this certification. The sample of this study is part of the
Leather-Footwear Cluster of Guanajuato since this is one of the most traditional of the State that thorough the recent
years has registered a decreasing volume of exports. The IBM SPSS Program was used to analyze the collected data
and by applying McNemar test there was not found any association between the Marca Gto Certification and the
beginning of export activity of the company.
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