Vol. 23 No. 3 (2023): September - December

Artículos

• Vol. 23 Núm. 3 2023 Editorial

  Javier Mauricio García Mogollón

  4-4

  • PDF ESPAÑOL (Spanish)

• Knowledge and learning as success factors in the dynamics of microeconomic unit owners.

  Edgar Hernández Zavala, Emigdio Larios Gómez, Ana Luisa Gamboa Gochis

  5-16

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  • HTML (Spanish)
  • PDF INGLES

• Perceived quality in public and private hospitals during the pandemic.

  Berenice Juárez López, Grace Aileen Ruiz Santoyo, Albany Aguilera Fernández, Mónica Eugenia Peñalosa Otero

  17-24

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• User perception of hospital services in Saltillo, Coahuila, Mexico.

  Adriana Méndez Wong, Juan Bernardo Amezcua Núñez, Elizabeth Ana Aguilar Garcés

  25-35

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• Analysis of the impact on sales due to covid 19 and inflation in two convenience stores in Acapulco 2021-2022

  David Antonio Reyes Peña, Diego Guzmán Balderas, Citlali Arroyo Rosas, Shaila Aleciram Cabrera Luna, Eva Barrera García

  36-45

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• Macromarketing and its role in the sustainability of the planet.

  Fernando Javier Cervantes Aldana

  46-55

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• The impact of sustainable marketing and the trend of vintage or second-hand clothing on Generation Z.

  Flor Madrigal Moreno, Yuselim Angélica Villa Hernández, Salvador Madrigal Moreno

  56-65

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• Corporate social responsibility in the fast fashion textile industry: genuine concern or mere simulation?

  Alberto Cortés Hernández, Víctor Bejar Tinoco, Alejandra Berenice García Torres

  66-73

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  • PDF INGLES (Spanish)

• Analysis of the survival of Mexican family businesses through the three-dimensional evolutionary model.

  Daniela Ramiro Tepox, Diana Areli Mora Zimbrón

  74-84

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• Mexico and the European Union: economic, political, and scientific cooperation.

  Pedro Manuel Rodríguez Suárez

  85-93

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• The importance of the 'Shop to Shop' program in Pamplona, Norte de Santander, as support for microenterprise strengthening policy.

  Cecilia María Atencia Berbesí, Claudia Maritza Reyes Contreras, Carlos Humberto Solano Espinosa, Mónica Eugenia Peñalosa Otero, Juan Carlos Cuartas Marín

  94-102

  • PDF ESPAÑOL (Spanish)
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• Sustainability reports as drivers of social responsibility in healthcare companies

  Aracelly Buitrago Mejía, Mario Samuel Rodríguez Barrero, Patricia Izquierdo Hernández

  103-120

  • PDF INGLES (Spanish)
  • HTML (Spanish)

• Strategic diagnosis and agile methodologies as a management and organizational development tool for smes in vuca scenarios

  Harold Steve Lora Guzmán, Diego Cardona Arbeláez, José Morelos Gómez

  121-133

  • PDF INGLES (Spanish)
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• Chair of Sustainable Development Goals as a Change Initiative

  Maira Gasca, Byron Medina, Luis Camargo

  134-141

  • PDF (Spanish)
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• marketing strategies in informal business: media of promotion and advertising

  Ana Laura Vásquez Quino, Emigdio Larios Gómez

  142-154

  • PDF ESPAÑOL (Spanish)
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• Marketing of tourist services, an application in hotel services

  Wilson Ricardo Pinillos Castillo, Diego Felipe Astudilllo Valverde

  155-163

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• Customer satisfaction and loyalty in the automotive sector: contributions of the net promoter score (NPS) as a strategic advertising tool

  Niagara Loddi, Thel Augusto Monteiro, Celso Pedroso de Campos Filho, Nelson Aparecido Alves

  164-174

  • PDF PORTUGUES (Spanish)
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• Improvement of Business Management through a Compliance Plan of Good Manufacturing Practices under Resolution 2674 of 2013 in a Coconut Processing Company.

  Deysi Yaneth Figueroa Rojas, Erika Paola Soto Toloza, Luz Alba Caballero Pérez, Víctor Manuel Gélvez Ordóñez

  175-185

  • PDF (Spanish)
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