The Use of ICT and Consumer Perception in E-Commerce
DOI:
https://doi.org/10.24054/face.v22i2.1325Keywords:
TIC, consumidor, e-commerceAbstract
This research analyzes the influence of advertising on purchasing decisions through e-commerce. It is a quantitative exploratory study. An instrument was designed and applied to a non-probabilistic sample of 209 adult consumers who shopped online before and during the pandemic. The results indicate a relationship between the constructs of technology and promotions, while no significant relationship was found between the constructs of technology and e-payment. Additionally, it was observed that women tend to value the influence of advertising more highly.
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