CRECIMIENTO ESPIRITUAL, MANEJO DEL ESTRÉS Y COMPLACENCIA PERSONAL DE LOS CONSUMIDORES DURANTE LA PANDEMIA POR EL COVID-19
DOI:
https://doi.org/10.24054/face.v22i2.1336Keywords:
Complacencia Personal, comportamiento del consumidor, compras en línea, COVID-19, Crecimiento Espiritual, Terapia de CompraAbstract
La pandemia por el COVID-19 llegó para modificar los hábitos de compra de los consumidores mexicanos, quienes al
verse limitados a pasar la mayor parte del día encerrados en sus hogares se dieron a la tarea de buscar productos que les permitieran pasar el tiempo de mejor manera. Con el fin de conocer el comportamiento de compra se realizó un
estudio basado en la teoría de autocomplacencia de Mick et al., (1992) con 657 adultos (65.4 % mujeres). Se realizó
un análisis de conglomerados y análisis de factores, obteniendo 3 grupos en función de 2 factores: Crecimiento
Espiritual y Complacencia Personal.
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