Crecimiento espiritual, manejo del estrés y complacencia personal de los consumidores durante la pandemia por el covid-19

Autores/as

DOI:

https://doi.org/10.24054/face.v22i2.1336

Palabras clave:

Complacencia Personal, comportamiento del consumidor, compras en línea, COVID-19, Crecimiento Espiritual, Terapia de Compra

Resumen

La pandemia de COVID-19 ha transformado los hábitos de compra de los consumidores mexicanos. Al pasar la mayor parte del día en casa debido a las restricciones, las personas buscaron productos que les ayudaran a sobrellevar el tiempo de manera más placentera. Para comprender este cambio en el comportamiento de compra, se llevó a cabo un estudio basado en la teoría de la autocomplacencia de Mick et al. (1992), con la participación de 657 adultos, de los cuales el 65.4 % eran mujeres. Se emplearon análisis de conglomerados y análisis de factores, lo que permitió identificar tres grupos basados en dos factores principales: Crecimiento Espiritual y Complacencia Personal.

Citas

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Publicado

2022-06-03 — Actualizado el 2022-05-27

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Cómo citar

De la Peña De León, A., Amezcua Núñez, J. B., Saucedo Soto, J. M., & Cázares Pantoja, D. F. (2022). Crecimiento espiritual, manejo del estrés y complacencia personal de los consumidores durante la pandemia por el covid-19. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 22(2), 124–133. https://doi.org/10.24054/face.v22i2.1336 (Original work published 3 de junio de 2022)

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