Crecimiento espiritual, manejo del estrés y complacencia personal de los consumidores durante la pandemia por el covid-19
DOI:
https://doi.org/10.24054/face.v22i2.1336Palabras clave:
Complacencia Personal, comportamiento del consumidor, compras en línea, COVID-19, Crecimiento Espiritual, Terapia de CompraResumen
La pandemia de COVID-19 ha transformado los hábitos de compra de los consumidores mexicanos. Al pasar la mayor parte del día en casa debido a las restricciones, las personas buscaron productos que les ayudaran a sobrellevar el tiempo de manera más placentera. Para comprender este cambio en el comportamiento de compra, se llevó a cabo un estudio basado en la teoría de la autocomplacencia de Mick et al. (1992), con la participación de 657 adultos, de los cuales el 65.4 % eran mujeres. Se emplearon análisis de conglomerados y análisis de factores, lo que permitió identificar tres grupos basados en dos factores principales: Crecimiento Espiritual y Complacencia Personal.
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Derechos de autor 2022 FACE: Revista de la Facultad de Ciencias Económicas y Empresariales
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
