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PRESENCE OF THE DOUBLE JEOPARDY PHENOMENON IN THE PURCHASE OF RECURRENT CONSUMER PRODUCTS IN MEXICAN HOUSEHOLDS

Authors

  • Laura Fischer de la Vega Universidad Nacional Autónoma de México
  • Jorge Espejo Universidad Autónoma Del Estado de Morelos

DOI:

https://doi.org/10.24054/face.v21i3.1135

Abstract

La Para identificar la presencia del fenómeno de la doble incriminación en los hogares mexicanos, se realizó un estudio
cuantitativo longitudinal a través de un panel de 65 hogares en el Estado de Morelos, 65 hogares en la Ciudad de
México y 22 hogares en Yucatán, los tickets de Compra realizados fueron registraron en Excel durante 12 semanas, y
luego analizaron y midieron los comportamientos de compra recurrentes en esos hogares. Los productos
seleccionados fueron cereales y yogur.
Como resultado, se encontró la presencia de doble Jeopardy en las compras realizadas por los hogares mexicanos.
La investigación también reporta pequeñas desviaciones y excepciones, todos los consumidores son diferentes y
generalmente tienden a comportarse de manera homogénea con el segmento al que pertenecen.

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Published

2022-01-31

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How to Cite

Fischer de la Vega, L. ., & Espejo, J. . (2022). PRESENCE OF THE DOUBLE JEOPARDY PHENOMENON IN THE PURCHASE OF RECURRENT CONSUMER PRODUCTS IN MEXICAN HOUSEHOLDS. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 21(3), 61–69. https://doi.org/10.24054/face.v21i3.1135

Issue

Vol. 21 No. 3 (2021): VOLUMEN ESPECIAL

Section

Artículos