La transformación digital como ventaja competitiva de las pymes mexicanas
DOI:
https://doi.org/10.24054/face.v23i2.2457Palabras clave:
Transformación digital, estrategia digital, ventaja competitivaResumen
La adopción de las nuevas tecnologías de la información ha traído consigo visibles cambios en el comportamiento de las personas y de los mercados, por lo que identificar mecanismos que permita a las organizaciones adaptarse de forma continua en un entorno cambiante es un tema de interés. Bajo este contexto, el fenómeno de Transformación Digital (TD) adquiere gran relevancia por los beneficios que genera en las compañías que logran su correcta planeación e implementación. Sin embargo, pese a percibirse la TD como una fuente de cambio continuo que puede ayudar a las organizaciones, existe una falta de consenso respecto a su definición, características y dimensiones. Con el objetivo de definir cuáles son los factores que influyen en el proceso de una TD, así como identificar cuáles son las dimensiones impactadas por la formulación de una estrategia digital, se aplicó una entrevista semiestructurada a seis proveedores de servicios de TD y se utilizó el software Atlas.ti para el proceso de codificación. Se propone una definición de TD, se identifican sus principales fases y una lista de dimensiones impactadas en la formulación de una estrategia digital. Finalmente, se presentan recomendaciones a considerar en un proceso de TD.
Descargas
Citas
Becker, W., & Schmid, O. (2020). The right digital strategy for your business: an empirical analysis of the design and implementation of digital strategies in SMEs and LSEs. Business Research, 13(3), 985–1005. https://doi.org/10.1007/s40685-020-00124-y
Berghaus, S., & Back, A. (2016). Stages in Digital Business Transformation: Results of an Empirical Maturity Study. Mediterranean Conference on Information Systems (MCIS), (Paper 22), 1–17. Recuperado de http://aisel.aisnet.org/mcis2016%0Ahttp://ais el.aisnet.org/mcis2016
Bockshecker, A., Hackstein, S., & Baumöl, U. (2018). Systematization of the term digital transformation and its phenomena from a socio-technical perspective - A literature review. 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018.
Chanias, S., & Hess, T. (2016). How digital are we? Maturity models for the assessment of a company’s status in the digital transformation. LMU Munich, 14.
Clauss, T., Abebe, M., Tangpong, C., & Hock, M. (2021). Strategic Agility, Business Model Innovation, and Firm Performance: An Empirical Investigation. IEEE Transactions on Engineering Management, 68(3), 767–784. https://doi.org/10.1109/TEM.2019.2910381.
Eller, R., Alford, P., Kallmünzer, A., & Peters, M. (2020). Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization. Journal of Business Research, 112(September 2019), 119–127. https://doi.org/10.1016/j.jbusres.2020.03.004.
Flores, F., Méndez, J. J., & Bermúdez, C. P. (2020). Estrategias digitales para las pymes. digital strategies for smes. Revista Innova ITFIP, 6(1), 29–49.
Goerzig, D., & Bauernhansl, T. (2018). Enterprise Architectures for the Digital Transformation in Small and Medium-sized Enterprises. Procedia CIRP, 67, 540–545. Elsevier B.V. https://doi.org/10.1016/j.procir.2017.12.257
Gouveia, F. D., & Mamede, H. S. (2022). Digital Transformation for SMES in the Retail Industry. Procedia Computer Science, 204, 671–681. Elsevier B.V. https://doi.org/10.1016/j.procs.2022.08.081
Grabowska, M. (2015). Innovativeness in Business Models. Procedia Computer Science, 65(Iccmit), 1023–1030. https://doi.org/10.1016/j.procs.2015.09.057
Guo, H., Yang, Z., Huang, R., & Guo, A. (2020). The digitalization and public crisis responses of small and medium enterprises: Implications from a COVID-19 survey. Frontiers of Business Research in China, 14(1). https://doi.org/10.1186/s11782-020-00087-1
Hernández, R., Fernández, C., & Baptista, P. (2014). Metodología de la investigación. En M. Hill (Ed.), México, D.F. (6o ed.).
Hess, T., Benlian, A., Matt, C., & Wiesböck, F. (2016). How German Media Companies Defined Their Digital Transformation Strategies. MIS Quarterly Executive, 15(2), 103–119.
Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information and Organization, 28(1), 52–61. https://doi.org/10.1016/j.infoandorg.2018.02. 004
Ismail, M. H., Khater, M., & Zaki, M. (2017). Digital Business Transformation and Strategy: What Do We Know So Far? Manufacturer Article, (January), 36. https://doi.org/10.13140/RG.2.2.36492.62086
Korachi, Z., & Bounabat, B. (2020). Towards a Maturity Model for Digital Strategy Assessment. En Advances in Intelligent Systems and Computing. Springer International Publishing. https://doi.org/10.1007/978-3-030-36674- 2_47
Kutzner, K., Schoormann, T., & Knackstedt, R. (2018). Digital transformation in information systems research: A taxonomy-based approach to structure the field. 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, (June).
Legner, C., Eymann, T., Hess, T., Matt, C., Böhmann, T., Drews, P., … Ahlemann, F. (2017). Digitalization: Opportunity and Challenge for the Business and Information Systems Engineering Community. Business and Information Systems Engineering, 59(4), 301–308. https://doi.org/10.1007/s12599-017-0484-2
Lipsmeier, A., Kühn, A., Joppen, R., & Dumitrescu, R. (2020). Process for the development of a digital strategy. Procedia CIRP, 88, 173–178. https://doi.org/10.1016/j.procir.2020.05.031
Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: Lessons learned from traditional organizations. Strategic Change, 27(2), 101–109. https://doi.org/10.1002/jsc.2185
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123(February 2020), 642–656.
https://doi.org/10.1016/j.jbusres.2020.10.033
Matt, C., Hess, T., & Benlian, A. (2015). Digital Transformation Strategies. Business and Information Systems Engineering, 57(5), 339–343. https://doi.org/10.1007/s12599-015-0401-5
Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results from expert interviews.
Morakanyane, R., Grace, A., & O’Reilly, P. (2017). Conceptualizing digital transformation in business organizations: A systematic review of literature. 30th Bled eConference: Digital Transformation - From Connecting Things to Transforming our Lives, BLED 2017, (December), 427–444. https://doi.org/10.18690/978-961-286-043- 1.30
Nadeem, A., Abedin, B., Cerpa, N., & Chew, E. (2018). Editorial: Digital transformation & digital business strategy in electronic commerce - The role of organizational capabilities. Journal of Theoretical and Applied Electronic Commerce Research, 13(2), i–viii. https://doi.org/10.4067/S0718- 18762018000200101
Nwaiwu, F. (2018). Review and Comparison of Conceptual Frameworks on Digital Business Transformation. Journal of Competitiveness, 10(3), 86–100. https://doi.org/10.7441/joc.2018.03.06
Papanagnou, C., Seiler, A., Spanaki, K., Papadopoulos, T., & Bourlakis, M. (2022). Data-driven digital transformation for emergency situations: The case of the UK retail sector. International Journal of Production Economics, 250. https://doi.org/10.1016/j.ijpe.2022.108628
Parviainen, P., Tihinen, M., Kääriäinen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management, 5(1), 63– 77. https://doi.org/10.12821/ijispm050104
Santos, C., Durão, N., Fonseca, D., Ferreira, M. J., & Moreira, F. (2020). An educational approach for present and future of digital transformation in portuguese organizations. Applied Sciences (Switzerland), 10(3). https://doi.org/10.3390/app10030757
Schallmo, D., Williams, C. A., & Boardman, L. (2017). Digital transformation of business models- best practice, enablers, and roadmap. International Journal of Innovation Management, 21(8), 1–17. https://doi.org/10.1142/S136391961740014X
Teece, D. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Business, 920(June), 1–43. https://doi.org/10.1002/smj
Teece, D. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2– 3), 172–194.
https://doi.org/10.1016/j.lrp.2009.07.003
Teichert, R. (2019). Digital transformation maturity: A systematic review of literature. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 67(6), 1673–1687. https://doi.org/10.11118/actaun20196706167 3
Valdez-de-Leon, O. (2016). A Digital Maturity Model for Telecommunications Service Providers. Technology Innovation Management Review, 6(8), 19–32. https://doi.org/10.22215/timreview1008
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122(July 2018), 889–901.
https://doi.org/10.1016/j.jbusres.2019.09.022
Vial, G. (2019, junio 1). Understanding digital transformation: A review and a research agenda. Journal of Strategic Information Systems, Vol. 28, pp. 118–144. Elsevier B.V. https://doi.org/10.1016/j.jsis.2019.01.003
Wirtz, B. W., Pistoia, A., Ullrich, S., & Göttel, V. (2016). Business Models: Origin, Development and Future Research Perspectives. Long Range Planning, 49(1), 36–54. https://doi.org/10.1016/j.lrp.2015.04.001
Zahoor, N., Golgeci, I., Haapanen, L., Ali, I., & Arslan, A. (2022). The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland. Industrial Marketing Management, 105, 502–514. https://doi.org/10.1016/j.indmarman.2022.07. 006
Zaoui, F., & Souissi, N. (2020). Roadmap for digital transformation: A literature review. Procedia Computer Science, 175, 621–628. https://doi.org/10.1016/j.procs.2020.07.090
Descargas
Publicado
Versiones
- 2023-05-27 (5)
- 2023-05-27 (4)
- 2023-05-27 (3)
- 2023-05-27 (2)
- 2023-08-17 (1)
Cómo citar
Número
Sección
Licencia
Derechos de autor 2023 FACE: Revista de la Facultad de Ciencias Económicas y Empresariales
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
