LA TRANSFORMACIÓN DIGITAL COMO VENTAJA COMPETITIVA DE LAS PYMES MEXICANAS
DOI:
https://doi.org/10.24054/face.v23i2.2457Palabras clave:
Transformación digital, estrategia digital, ventaja competitivaResumen
La adopción de las nuevas tecnologías de la información ha traído consigo visibles cambios en el comportamiento de las personas y de los mercados, por lo que identificar mecanismos que permita a las organizaciones adaptarse de forma continua en un entorno cambiante es un tema de interés. Bajo este contexto, el fenómeno de Transformación Digital (TD) adquiere gran relevancia por los beneficios que genera en las compañías que logran su correcta planeación e implementación. Sin embargo, pese a percibirse la TD como una fuente de cambio continuo que puede ayudar a las organizaciones, existe una falta de consenso respecto a su definición, características y dimensiones. Con el objetivo de definir cuáles son los factores que influyen en el proceso de una TD, así como identificar cuáles son las dimensiones impactadas por la formulación de una estrategia digital, se aplicó una entrevista semiestructurada a seis proveedores de servicios de TD y se utilizó el software Atlas.ti para el proceso de codificación. Se propone una definición de TD, se identifican sus principales fases y una lista de dimensiones impactadas en la formulación de una estrategia digital. Finalmente, se presentan recomendaciones a considerar en un proceso de TD.
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