This is an outdated version published on 2023-09-27. Read the most recent version.

MPORTANCE OF THE STORE-TO-STORE PROGRAM IN PAMPLONA NORTE DE SANTANDER, AS SUPPORT FOR THE MICRO-ENTERPRISE STRENGTHENING POLICY

Authors

DOI:

https://doi.org/10.24054/face.v23i3.2620

Keywords:

Strengthening, popular economy, microenterprise, store, Pamplona

Abstract

The National Development Plan “Colombia world power of life” 2022-2026”, establishes as one of the catalysts: the
policy of productive inclusion with decent work and support for entrepreneurship, giving special recognition and
promotion to the Popular and Community Economy (EPC).In this framework, the Pact with the Popular and Community
Economy is established, which proposes strategies for its recognition, strengthening and sustainability.
The popular economy refers to commercial trades and occupations (production, distribution and marketing of goods
and services) and non-commercial (domestic and community) developed by low-scale economic units, whether
personal, family, microbusinesses or microenterprises, in any sector. economic.
Taking the above into account, the “STORE TO STORE” program was developed, which focused on low-scale
economic units (people, microbusinesses or microenterprises) of the economic sector of grocers selling retail groceries
in the city of Pamplona, North of Santander; in order to promote the strengthening and sustainability of micro and small
businesses, including the economic units of the Popular and Community Economy (EPC). Within the program, a
financial assistance component is also conceived with connection to the offer of formal financing. Likewise, this includes
components of organizational, commercial, and digital capabilities that promote the sustainability of the productive unit.

Downloads

Download data is not yet available.

References

Acevedo, C. (2017). Las tiendas de barrio desde la economía institucional. IJMSOR: International Journal of Management Science & Operation

Research, 2(1), 30-37.

Cámara de Comercio de Pamplona (2021). Concepto sobre la situación económica de sus respectivas zonas. Disponible en chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://camarapamplona.org.co/camara2/sites/default/files/1.%20CONCEPTO%20ECON%C3%93MICO%202020.pdf

Departamento Nacional de Planeación (2023). Plan Nacional de Desarrollo 2022-2026 – PND. Disponible en https://www.dnp.gov.co/plannacional-desarrollo/pnd-2022-2026

Hoffman, D. & otros. (2007). ‘Principios de Marketing y sus mejores prácticas. 3ra ed.”, Thomson: México.

Kotler, P. (2006). Dirección de Marketing”, México: Pearson Educación.

Lamb, Hair & Mc Daniel. (2011). Marketing. 11 Edición, Editorial Cengage Learning.

LONDOÑO ALDANA, E., & MERCADO SANMARTÍN, L. D. (2020). Las tiendas de barrio en Cartagena de Indias (Colombia): efecto de los grandes descuentos y repunte en medio del COVID-19. Revista Espacios, 41(42).

McCarthy, J. (1984). ‘Basic Marketing: Un Enfoque Gerencial. 8a ed.”, Buenos Aires: El Ateneo. Ministerio de Comercio, Industria y Turismo (2023). Convenio Marco de Entendimiento suscrito entre el Ministerio de Comercio, Industria y Turismo y la Confederación de Cámaras de Comercio – Confecámaras. Disponible en https://confecamaras.org.co/noticias/912-ministro-de-comercio-industria-y-turismoresalta-en-congreso-confecamaras-laimportancia-del-trabajo-de-las-camaras-decomercio-con-el-sector-publico

La Opinión (2023). Pamplona: ‘tienda a tienda’ buscan que esos microempresarios crezcan. Disponible en https://www.laopinion.com.co/economia/pam

plona-tienda-tienda-buscan-que-esosmicroempresarios-crezcan

Moreno, M. (2005). ‘Mercadeo Estratégico. 1ra ed.”, Bogotá: Universidad Nacional Abierta y a Distancia.

Paramo, D. & Ramírez, E. (2010). Significaciones y rituales asociados a la labor de los tenderos de barrio, Barranquilla: Pensamiento y Gestión Escuela de Negocios Universidad del Norte.

Paramo, D. García, O.L & Arias, M.O. (2011). ‘Hacia una tipología de tenderos de Manizales”, Pensamiento y Gestión. Barranquilla: Escuela de Negocios Universidad del Norte.

Downloads

Published

2023-11-28 — Updated on 2023-09-27

Versions

How to Cite

Atencia Berbesí, C. M., Reyes Contreras, C. M., Solano Espinosa, C. H., Peñalosa Otero, M. E., & Cuartas-Marín, J. C. (2023). MPORTANCE OF THE STORE-TO-STORE PROGRAM IN PAMPLONA NORTE DE SANTANDER, AS SUPPORT FOR THE MICRO-ENTERPRISE STRENGTHENING POLICY. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 23(3), 94–102. https://doi.org/10.24054/face.v23i3.2620 (Original work published November 28, 2023)

Issue

Vol. 23 No. 3 (2023)

Section

Artículos

License

Copyright (c) 2023 FACE: Revista de la Facultad de Ciencias Económicas y Empresariales

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.