MPORTANCE OF THE STORE-TO-STORE PROGRAM IN PAMPLONA NORTE DE SANTANDER, AS SUPPORT FOR THE MICRO-ENTERPRISE STRENGTHENING POLICY

Abstract

The National Development Plan “Colombia world power of life” 2022-2026”, establishes as one of the catalysts: the
policy of productive inclusion with decent work and support for entrepreneurship, giving special recognition and
promotion to the Popular and Community Economy (EPC).In this framework, the Pact with the Popular and Community
Economy is established, which proposes strategies for its recognition, strengthening and sustainability.
The popular economy refers to commercial trades and occupations (production, distribution and marketing of goods
and services) and non-commercial (domestic and community) developed by low-scale economic units, whether
personal, family, microbusinesses or microenterprises, in any sector. economic.
Taking the above into account, the “STORE TO STORE” program was developed, which focused on low-scale
economic units (people, microbusinesses or microenterprises) of the economic sector of grocers selling retail groceries
in the city of Pamplona, North of Santander; in order to promote the strengthening and sustainability of micro and small
businesses, including the economic units of the Popular and Community Economy (EPC). Within the program, a
financial assistance component is also conceived with connection to the offer of formal financing. Likewise, this includes
components of organizational, commercial, and digital capabilities that promote the sustainability of the productive unit.