Marketing with social responsibility or the benefit of the human talent of graduate students of a higher education institution

Abstract

This research work seeks to reflect on the importance of the human talent of postgraduate students in the economic-administrative area of a Higher Education Institution (HEI) when learning good marketing practices with social responsibility (MRS). On the need to envision significant adjustments by instilling a new philosophy in the human talent of postgraduate students in the economic-administrative areas, factors such as knowledge, abilities, skills, aptitude, attitude and experience are integrated into their behavior, commitment and responsibility, such as those that focus them on learning good marketing practices with social responsibility; and therefore, focus this commitment on professional practice and acquire a construction with social, economic and environmental repercussions.
The research was approached from the exploratory and descriptive point of view, qualitative and quantitative methods were combined to obtain data. The object of study was developed in a transversal way, as an instrument a questionnaire distributed in three sections to verify the dimensions related to the knowledge acquired, which is carried out through their talent and to size the practices carried out.