Vol. 24 No. 2 (2024): May-August

Artículos

• Vol. 24 Núm. 2 2024 Editorial

  Javier Mauricio García Mogollón

  5-5

  • pdf (Spanish)

• Connections that heal: theoretical review of marketing in communication to improve patient experience.

  Velia Monserrat Escobar López, Isabel Cristina Flores Rueda, Armando Sánchez Macías, Sofía Cheverría Rivera

  6-16

  • pdf (Spanish)

• Effects of brand value on consumer behavior in a public higher education institution in Rioverde, s. l. p.

  José Antonio Sánchez Gallegos, Sanjuana Edith Grimaldo Reyes, David Gómez Sánchez, María Edith Balderas Huerta

  17-25

  • pdf (Spanish)

• Relationship between the elements of audiovisuals used in advertising campaigns for anti-flu drugs and their relationship with the promotion of self-medication in Juarense citizens between 45 and 55 years of age.

  César Alexis Elizalde Holguín, Claudia Ivette Rodríguez Lucio, José Roberto Tovar Herrera

  26-35

  • pdf (Spanish)

• Management skills that affect the competitiveness of marketing microenterprises.

  Emigdio Larios Gómez, Beatriz Ochoa Ramírez

  46-57

  • pdf (Spanish)

• Analysis of productivity in economic, administrative and accounting research based on google scholar profiles: the case of the University of Cartagena

  Gustavo García Cediel, Josué Jiménez Thorrens, Diego Cardona Arbelaez

  58-70

  • pdf

• Management accounting in governmental entities: tools for efficient management

  Denisse Alejandra Cámara Trujillo, Germán Martínez Prats, Liliann Brown Herrera, Francisca Silva Hernández

  79-85

  • pdf (Spanish)

• Evaluation of the impact of soft skills development training on the productivity of SMEs.

  David Gerardo Samberino Custodio, William Baldemar López Rodríguez, Cesar Enrique Barrera Ovando

  86-93

  • pdf (Spanish)

• Dynamics and challenges of personal finance management in the Galán neighborhood, Cúcuta

  Jhorman Alexi Covilla Bustos, Rosa Omaira Ortiz Rojas, Luz Mariana Contreras Villamizar, Marling Carolina Cordero Díaz

  94-115

  • pdf (Spanish)

• The impact of transformational leadership in crisis management

  Juan Manuel Andrade Navia, Elvia María Jiménez Zapata, Wilson Fernando Luna Ocampo

  116-127

  • pdf (Spanish)

• Transdisciplinary Analysis of Polyamor In The Light of Human Rights In Mexico

  Angel Venta Santos

  128-137

  • pdf (Spanish)

• Characterization of the vegetable value and supply chain in Colombia

  Nacim Yanine Acero Acero, Rafael Guillermo García Cáceres

  138-157

  • pdf (Spanish)