Competitividad de las empresas del sector de molienda de arroz: estudio empírico
DOI:
https://doi.org/10.24054/face.v23i1.2439Palabras clave:
Agroalimentario, Estrategia Competitiva, Estrategia EmpresarialResumen
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El objetivo de la investigación es analizar la competitividad de las empresas del sector molinería de arroz. El estudio es de tipo cualitativo, con un diseño descriptivo y de campo. Se seleccionó una muestra de ocho empresas registradas en la Cámara de Comercio de Cúcuta, Norte de Santander, Colombia. Se llevó a cabo un análisis del entorno para identificar las debilidades, fortalezas, oportunidades y amenazas en los procesos que integran la cadena de valor de Porter.
Los resultados revelan que la mayor oportunidad que se presenta es el comportamiento creciente de la demanda, la cual aún no ha sido cubierta por las empresas que operan en el sector, a pesar de contar con capacidad instalada suficiente para atender este mercado. Por lo tanto, se concluye que el mercado del sector arrocero requiere condiciones de eficiencia y efectividad por parte de las empresas participantes para lograr adecuados niveles de competitividad.
Esta investigación proporciona información valiosa para formular estrategias aplicables en el sector con el fin de aprovechar las ventajas competitivas identificadas.
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