COMPETITIVENESS OF COMPANIES IN THE RICE MILLING SECTOR: EMPIRICAL STUDY
DOI:
https://doi.org/10.24054/face.v23i1.2439Keywords:
Agri-foods, Competitive Strategy, Business StrategyAbstract
"The objective of the research is to analyze the competitiveness of companies in the rice milling sector. The
study is qualitative with a descriptive and field design. A sample of eight companies registered in the Chamber
of Commerce of Cúcuta, Norte de Santander, Colombia, undergoes an analysis of the environment, to identify
weaknesses-strengths and opportunities-threats in the processes that make up the supply chain. Porter’s
value. The results reveal that the greatest opportunity that is presented is the growing behavior of the demand
and that until now has not been covered by the companies that operate in the sector, even when they have
enough installed capacity to serve this market. Therefore, the market of the rice sector requires conditions of
efficiency and effectiveness of the participating companies to achieve adequate levels of competitiveness.
This research allows formulating applicable strategies in the sector to take advantage of competitive
advantages."
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