Vol. 19 No. 1 (2019): January - June

Artículos

• Vol. 19 Núm. 1 (2019) Editorial

  Laura Estela Fischer de la Vega

  5-6

  • PDF (Spanish)

• Marketing in religious festivals: The case of Niñopa in Xochimilco, Mexico

  Laura Estela Fischer de la Vega

  7-15

  • PDF (Spanish)

• Acceptance of the flavor of a healthy snack supplemented with soy flour using the detection threshold test.

  Juan José Aguilar Lugo Marino, Mónica Mercedes Monroy Lambros , Eva Rossina Aguilar Lugo Gerez

  16-26

  • PDF (Spanish)

• Capacidades dinámicas de mercadotecnia, mercadotecnia digital y desempeño en las mipymes mexicanas

  Catalina Gutiérrez Leefmans, Rosa María Nava Rogel, Felipe Carlos Viesca González

  27-38

  • PDF (Spanish)

• Public policy on return migration. A market challenge and opportunity for universities.

  Blanca Isabel Llamas Félix, Víctor Hugo Bañuelos García, Flor de María García Martínez

  39-49

  • PDF (Spanish)

• Hamming distance as a tool to measure proximity to an ideal president: A study applied to Andrés Manuel López Obrador

  Mauricio Ortigosa Hernández

  50-57

  • PDF (Spanish)

• The Millennials of Tulancingo, Hidalgo, and E-commerce

  Irma Cárdenas García, Santa Adali Vázquez Pimentel, Leonel Javier Hernández García

  58-69

  • PDF (Spanish)

• Dynamic simulation of product forecasting and marketing to control inherent risk by integrating net present value

  Jaime Eduardo Gutiérrez Ascón

  70-80

  • PDF (Spanish)

• Guest perception at Hotel Avenida in San Francisco de Campeche, Mexico

  Martha Estela Córdova Zacarías, Alberto Pérez Fernández, Lizeth de la Cruz Rivera

  81-87

  • PDF (Spanish)

• The impact of ICT on millennials: Mexico-Brazil-Colombia

  Emigdio Larios Gómez, Antonio Carlos Giuliani, Thel Augusto Monteiro

  98-108

  • PDF (Spanish)

• Differentiation strategies to increase quality in healthcare institutions in Tabasco

  Miguel Ángel Ramírez Martínez, Oscar Priego Hernández

  109-121

  • PDF (Spanish)