This is an outdated version published on 2024-04-28. Read the most recent version.

Nostalgia and migration: exploring consumer behaviors in ethnic stores

Authors

DOI:

https://doi.org/10.24054/face.v24i1.2909

Keywords:

J15 Economy of minorities, races, indigenous peoples and immigrants; O15 Migration; D12 Consumer economics: empirical analysis

Abstract

This paper investigates the intersection of nostalgia, migration, and consumer behavior within the context of ethnic
stores. It reaffirms nostalgia's role as a driving force for consumption, emphasizing sensory triggers like tastes and
sounds that evoke past emotions and memories. Drawing on empirical evidence, the study connects migration
motivations with consumer choices, revealing that migrants seek products from their homelands to satisfy cravings for
familiar items and cultural connections.
This study underscores the importance of adaptation, language proficiency, and cultural adaptability in migrants' lives.
It also explores the pricing dynamics of products in ethnic stores and their impact on consumer behavior. Importantly,
it highlights the role of ethnic stores as cultural bridges, fostering recommendations and connections between diverse
communities.

Downloads

Download data is not yet available.

References

Akbar, M., & Preston, V. (2019). Migration and Resilience: Exploring the Stock of Knowledge Review of Literature and Bibliography: 2000—2016. [Online Working Paper]. Available at: https://bmrcirmu.info.yorku.ca/files/2019/06/Immigrantsand-Resilience-Working-Paper_Final.pdf

Ballesteros, L. (2021). Risks and opportunities: The development of business from migration. A case study in France. Cooperativismo & Desarrollo, 29(121), 112–130.

Barnwell, R. W., Collier, J., & Shanahan, K. J. (2023). Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology. Journal of Advertising, 52(2), 193–210. DOI: 10.1080/00913367.2022.2036652

Bu, H., Huang, R., Liang, S., & Liao, X. (2023). Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits. Psychology Research and Behavior Management, 16, 2481–2498. DOI: 10.2147/PRBM.S407396

Carling, J. (2017). How Does Migration Arise? (pp. 19,26). IOM. PDF

European Migration Network. (2023). Displacement and migration related to disasters, climate change and environmental degradation. PDF

Falicov, C. (2002). Ambiguous Loss: Risk and Resilience in Latino Immigrant Families (pp. 274–288).

HSBC Group. (2023). Exploring The Expat Lifestyle | Expat Support—HSBC Expat. Link

International Organization for Migration (IOM). (2021). World Migration Report 2022. International Organization for Migration (IOM). PDF

Li, B., Zhu, Q., Li, A., & Cui, R. (2023). Can Good Memories of the Past Instill Happiness? Nostalgia Improves Subjective Well-Being by Increasing Gratitude. Journal of Happiness Studies, 24(2), 699–715. DOI: 10.1007/s10902-022-00616-0

Palomino-Tamayo, W., Saksanian, M. C., & Regalado-Pezúa, O. (2022). Psychological Distance in the Diaspora Marketing of Nostalgic Products: A Venezuelan Case. Revista de Administração de Empresas. Link

Simich, L., & Roche, B. (2012). Defining Resiliency, Constructing Equity. Wellesley Institute. PDF

Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. (2023). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising, 52(4), 613–632. DOI: 10.1080/00913367.2022.2101036

United Nations. (2019). Remittances matter: 8 facts you don’t know about the money migrants send back home. UN DESA | United Nations Department of Economic and Social Affairs. Link

Zhang, S.-N., Li, Y.-Q., Liu, C.-H., & Ruan, W.-Q. (2021). A study on China’s time-honored catering brands: Achieving new inheritance of traditional brands. Journal of Retailing and Consumer Services, 58, 102290. DOI: 10.1016/j.jretconser.2020.102290

Published

2024-05-07 — Updated on 2024-04-28

Versions

How to Cite

Ballesteros Quintero, L. (2024). Nostalgia and migration: exploring consumer behaviors in ethnic stores. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 24(1), 81–99. https://doi.org/10.24054/face.v24i1.2909 (Original work published May 7, 2024)

Issue

Section

Artículos