Nostalgia and migration: exploring consumer behaviors in ethnic stores
DOI:
https://doi.org/10.24054/face.v24i1.2909Keywords:
indigenous, immigrants, minorities, Economy, Consumer , empiricalAbstract
This paper investigates the intersection of nostalgia, migration, and consumer behavior within the context of ethnic stores. It reaffirms nostalgia's role as a driving force for consumption, emphasizing sensory triggers like tastes and sounds that evoke past emotions and memories. Drawing on empirical evidence, the study connects migration motivations with consumer choices, revealing that migrants seek products from their homelands to satisfy cravings for familiar items and cultural connections.
This study underscores the importance of adaptation, language proficiency, and cultural adaptability in migrants' lives. It also explores the pricing dynamics of products in ethnic stores and their impact on consumer behavior. Importantly, it highlights the role of ethnic stores as cultural bridges, fostering recommendations and connections between diverse communities.
Downloads
References
Akbar, M., & Preston, V. (2019). Migration and Resilience: Exploring the Stock of Knowledge Review of Literature and Bibliography: 2000—2016. [Online Working Paper]. Available at: https://bmrcirmu.info.yorku.ca/files/2019/06/Immigrantsand-Resilience-Working-Paper_Final.pdf
Ballesteros, L. (2021). Risks and opportunities: The development of business from migration. A case study in France. Cooperativismo & Desarrollo, 29(121), 112–130.
Barnwell, R. W., Collier, J., & Shanahan, K. J. (2023). Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology. Journal of Advertising, 52(2), 193–210. DOI: 10.1080/00913367.2022.2036652
Bu, H., Huang, R., Liang, S., & Liao, X. (2023). Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits. Psychology Research and Behavior Management, 16, 2481–2498. DOI: 10.2147/PRBM.S407396
Carling, J. (2017). How Does Migration Arise? (pp. 19,26). IOM. PDF
European Migration Network. (2023). Displacement and migration related to disasters, climate change and environmental degradation. PDF
Falicov, C. (2002). Ambiguous Loss: Risk and Resilience in Latino Immigrant Families (pp. 274–288).
HSBC Group. (2023). Exploring The Expat Lifestyle | Expat Support—HSBC Expat. Link
International Organization for Migration (IOM). (2021). World Migration Report 2022. International Organization for Migration (IOM). PDF
Li, B., Zhu, Q., Li, A., & Cui, R. (2023). Can Good Memories of the Past Instill Happiness? Nostalgia Improves Subjective Well-Being by Increasing Gratitude. Journal of Happiness Studies, 24(2), 699–715. DOI: 10.1007/s10902-022-00616-0
Palomino-Tamayo, W., Saksanian, M. C., & Regalado-Pezúa, O. (2022). Psychological Distance in the Diaspora Marketing of Nostalgic Products: A Venezuelan Case. Revista de Administração de Empresas. Link
Simich, L., & Roche, B. (2012). Defining Resiliency, Constructing Equity. Wellesley Institute. PDF
Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. (2023). Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising, 52(4), 613–632. DOI: 10.1080/00913367.2022.2101036
United Nations. (2019). Remittances matter: 8 facts you don’t know about the money migrants send back home. UN DESA | United Nations Department of Economic and Social Affairs. Link
Zhang, S.-N., Li, Y.-Q., Liu, C.-H., & Ruan, W.-Q. (2021). A study on China’s time-honored catering brands: Achieving new inheritance of traditional brands. Journal of Retailing and Consumer Services, 58, 102290. DOI: 10.1016/j.jretconser.2020.102290
Downloads
Published
Versions
How to Cite
Issue
Section
License
Copyright (c) 2024 FACE: Revista de la Facultad de Ciencias Económicas y Empresariales
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
