Nostalgia and migration: exploring consumer behaviors in ethnic stores

Authors

DOI:

https://doi.org/10.24054/face.v24i1.2909

Keywords:

indigenous, immigrants, minorities, Economy, Consumer , empirical

Abstract

This paper investigates the intersection of nostalgia, migration, and consumer behavior within the context of ethnic stores. It reaffirms nostalgia's role as a driving force for consumption, emphasizing sensory triggers like tastes and sounds that evoke past emotions and memories. Drawing on empirical evidence, the study connects migration motivations with consumer choices, revealing that migrants seek products from their homelands to satisfy cravings for familiar items and cultural connections.
This study underscores the importance of adaptation, language proficiency, and cultural adaptability in migrants' lives. It also explores the pricing dynamics of products in ethnic stores and their impact on consumer behavior. Importantly, it highlights the role of ethnic stores as cultural bridges, fostering recommendations and connections between diverse communities.

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References

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Published

2024-05-07 — Updated on 2024-04-28

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How to Cite

Ballesteros Quintero, L. (2024). Nostalgia and migration: exploring consumer behaviors in ethnic stores. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, 24(1), 81–99. https://doi.org/10.24054/face.v24i1.2909 (Original work published May 7, 2024)

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