Vol. 25 No. 2 (2025): May. August

Artículos

• Vol 25 Num 2 2025 Editorial

  Javier Mauricio García Mogollón

  4-4

  • PDF (Spanish)

• The Problem Of Gentrification And Touristification In Playa Del Carmen, Mexico: Impacts And Solutions

  Christopher Alcantar, Laura Fischer de La Vega

  5-17

  • PDF (Spanish)

• Next-Gen Sustainability: Eco-Conscious Approach in Generations Z and Alpha towards Sustainable Digital Marketing Strategies.

  Esther Morales Priego, José Luis Delgado Gutiérrez

  18–31

  • PDF (Spanish)

• Sustainable Consumption: Choosing Beyond Price

  Karina Valencia Sandoval, Moíses Rubén Zamora Ramos, Eusebio Ortíz Zarco

  32–45

  • PDF (Spanish)

• Sustainability and purchasing behavior in Generation Z: a systematic literature review on ethical fashion and conscious consumption globally.

  Alfredo Guatemala Mariano, German Martínez Prats, Maximiliano Martínez Ortíz

  46-61

  • PDF (Spanish)

• Comparison of Acceptance for Consumption of a Whey Protein Treat

  Juan José Aguilar Lugo Marino, Eva Rossina Aguilar Lugo Gerez, José Humberto Roacho Ramírez

  62-77

  • PDF (Spanish)

• Sustainable marketing for responsible production and consumption among Generation Z youth: Comparative analysis between Mexico and Chile

  Jesús Humberto Lara Félix, Sarabia Rodal Sarabia Rodal, Fernando Javier Cervantes Aldana

  78–95

  • PDF (Spanish)

• Social Marketing at the Autonomous University of Sinaloa

  Julieta Elizabeth Salazar Echeagaray, Teresa Irina Salazar Echeagaray, Melissa Edith Salazar Echeagaray

  96–108

  • PDF (Spanish)

• The influence of socially responsible marketing on university students' purchasing decisions: a perception study

  Sergio Hernández Caballero, Silvia Consuelo Valles González, José Elías Sosa Sáenz

  109-125

  • PDF (Spanish)

• Creativity and market: qualitative analysis of marketing in visual art in Mexico

  Ruth Josefina Alcántara Hernández, Alejandra Vega Barrios, Consuelo Goytortúa Coyoli

  126-140

  • PDF (Spanish)

• Sustainable tourism and Generation Z: water usage patterns in tourist destinations

  Alvaro Enrique Lima Vargas, Suemi Lima Vargas

  141-159

  • PDF (Spanish)

• The social market economy and some limitations to economic freedom in the 1991 Constitution

  Andrea Alarcón Peña, José López Oliva, Martínez Salcedo Martínez Salcedo

  160–174

  • PDF (Spanish)

• Sustainability monitoring index linked to public administration in decentralized entities in the Argentine Republic: its implementation in centrally managed universities

  Marcelo Alejandro Di Inca

  175 – 190

  • PDF (Spanish)

• Cognitive inertia and job performance in the tourism sector: a bibliometric analysis

  Lorena del Carmen Hoyos Babilonia

  191-207

  • PDF (Spanish)

• Approach To The Detection Of Financial Fraud In Credit Card Transactions Using Machine Learning

  Carlos Niño, Oriana López

  217- 225

  • PDF (Spanish)

• Stock market movement of the world's: world's major pharmaceutical companies in the pandemic era

  Luis Fernando Restrepo Betancur

  217- 225

  • PDF (Spanish)