Social media advertising as a sustainable alternative for the tourist destination Bahía de Caráquez - Ecuador

Abstract

This research analyzed advertising on the Facebook social network and its impact on tourism development, in the case of H Sports Café Bahía de Caráquez. The information obtained through the bibliographic field and the social network allowed a descriptive analysis through data tables in excel with the information of the publications and ads, taking into account the parameters of: views, likes, comments and number of times shared of the contents.It was found that the views of the ads posted on the Fanpage increased from 44639 in March 2016 to 51362 in January 2017. The impact of the ads was measured by product family, with cocktails representing 40.10% ($39629.96) of total sales, craft beers 25.31% ($25010.43), wings, nachos and Nuggets 9.35% ($9239.64) and breakfasts 8.65% ($8549.45), showing that business sales have increased significantly. Therefore, it is demonstrated that advertising on the Facebook social network does contribute to the development of tourism and economic growth of businesses.