ANALYSIS OF XENOPHOBIC CONTENT IN THE FAN PAGE OF THE NEWSPAPER THE OPINIÓN IN RELATION TO THE RETURN OF VENEZUELANS PERIOD 2019-2020

Abstract

According to the newsletter of Juan Carlos Mejía Llano (2022), for the month of May 2022, the social network Facebook has more than 35.15 million users in Colombia, and the discontent generated by more than 50 years of internal conflict leads to this social network, including samples of xenophobia towards Venezuelan migrants, with recent data of 1,300,000 biometric records, which in the words of the researcher Lida Ximena Tabares Higuita, "latent on the network". Social media networks such as La Opinión are the focus for comments from users with xenophobic thinking and rejection of Venezuelan migrants, as proven by previous studies by researchers such as Santiago Almeida Daza (2020), who studied how xenophobia was legitimized through of the press, taking the newspapers La Opinión and El Tiempo as the object of study, therefore, this research with a mixed methodological approach and non-experimental methodological design analyzes the comments of users on news published on the Fan Page of the newspaper La Opinión that deal with the issue of migration; characterizing the phenomenon through a descriptive level to identify the relationships between variables and developing a picture of the subject, through a case study, establishing cause-effect relationships with the level of explanatory research, with the aim of detecting how xenophobia is generated through of the interactions of the fan page of La Opinión around the news of the return of Venezuelan migrants, between March and September 2020. 

The present investigation analyzed the forms of interaction, reaction and participation of the followers of the official Facebook page of the newspaper "La Opinión", (regional newspaper, with its main headquarters in the city of Cúcuta
- capital of North Santander) in the space provided for the participation of Internet users regarding the news content generated by this medium.This from the boom in which social networks are found, such as Facebook, where journalists and many media migrate to these platforms to be able to bring news and information to their different audiences, which opt for these media. to get information quickly.To achieve this, some analysis sheets were made that allowed determining the contents with which a greater interaction was generated by the users, where those contents that are written briefly and with easy-to-understand terminology predominate.On the other hand, it is possible to determine the type of content that generates more interaction on the part of the users, exposed through shares, reactions and comments, the latter allow to identify the type of discourse they handle, the use of verbal and non- verbal language , the type of content preferred by them and the different forms of participation with the content.