Vol. 21 No. 2 (2021): May - August

Artículos

• Vol. 21 Núm. 2 2021 Editorial

  Mónica Eugenia Peñalosa Otero, Laura Estela Fischer de la Vega

  3-3

  • PDF (Spanish)

• Social Commerce in Times of Crisis: The Case of consumelocal.me

  Marcos Pérez Mendoza

  4-13

  • PDF (Spanish)

• Digital Advertising and the Challenge of Advertising Saturation for Entrepreneurs

  Roy Priego Reyes, Germán Martínez Prats, Mariela Adriana Rodríguez Ocaña

  14-21

  • PDF (Spanish)

• Social Marketing in Healthcare During the COVID-19 Era

  Grace Aileen Ruiz Santoyo, Berenice Juárez López, Albany Aguilera Fernández

  22-33

  • PDF (Spanish)

• Influence of demographic variables and corporate social responsibility on the purchasing behavior of Colombians.

  Diana María López Celis, Mónica Eugenia Peñalosa Otero

  34-45

  • PDF (Spanish)

• Influencer Marketing on Social Media

  Juan Sebastián Roldán Gallego, Javier Sánchez Torres

  46-67

  • PDF (Spanish)

• Brand positioning: a strategy to strengthen marketing in a non-profit organization.

  Irina Margarita Jurado Paz

  68-83

  • PDF (Spanish)

• Social Media Strategy Analysis for the Colombian restaurant sector during the Covid-19 pandemic crisis.

  Yenny Katherine Parra Acosta, Carlos Alberto Almanza, Diego Felipe Astudillo Valverde

  84-98

  • PDF (Spanish)

• Educommunication 2.0: a key tool in sustainable marketing strategies in the tourism sector.

  Alba María Martínez Sala, Almudena Barrientos Báez, David Caldevilla Domínguez

  99-108

  • PDF (Spanish)

• strategies in adolescents affected by armed conflict: A reflection on peace education.

  Mayra Alejandra Rico Fuentes, Yineth Tatiana Rico Fuentes, Víctor Alfonso Badillo Contreras

  109-119

  • PDF ESPAÑOL (Spanish)