MODELO DE NEGOCIOS B2C A TRAVÉS DE LAS TECNOLOGÍAS MÓVILES EN UN CENTRO COMERCIAL
DOI:
https://doi.org/10.24054/rcta.v1i21.1904Keywords:
M-Comercio, Bluetooth, WI-FI, WAP, J2ME, XHTML MPAbstract
El artículo presenta un modelo de negocios para los centros comerciales. Este modelo utiliza las tecnologías de comunicación integradas en los dispositivos móviles como, Wi-Fi y Bluetooth, para implementar un medio de comunicación que mejore y
aumente las relaciones comerciales entre los almacenes de un centro comercial y sus visitantes. El sistema implementado permite el intercambio de información de manera automática, instantánea, emergente y acorde con la ubicación del usuario mientras éste se desplaza dentro del centro comercial
References
Ordóñez L. (2012). El negocio de los centros
comerciales en Latinoamérica se dispara.
Grupo Intereconomía. España.
ITU (2011). ICT Indicators Database, Mobile
cellular subscriptions per 100 inhabitants.
World Telecommunication.
Paul A. y Quirós D. (2012). M-commerce gana
fuerza en mercados desarrollados. Área de
minoristas y distribución de Deloitte, Deloitte
& Touche, S.A. EE.UU.
Halonen T., J. Romero J y J. Melero J. (2003)
Gsm, GprsAnd Edge Performance Evolution
Towards 3G Umts”, 2nd ed., John Wiley &
Sons, pp. 91-117.
Comes R., Álvares F., Palacio F. (2010). LTE:
Nuevas tendencias en comunicaciones
móviles. Fundación Vodafone. España.
Aalto L., Göthlin N., Korhonen J. y Ojala T.
(2004). B-MAD Bluetooth and WAP Push
Based Location-Aware Mobile Advertising
System. ACM - International Conference On
Mobile Systems, Applications And Services
Proceedings of the 2nd international
conference on Mobile systems, applications,
and service, pp 49-58. Junio.
Hartwig S., Rautenberg T., Simmer M. y Temovic,
D. (2002). WAP over bluetooth: technology
and applications. ICCE. International
Conference on Consumer Electronics. IEEE
Cat. No. 01CH37182. pp 11-13.
Ahonen T., Barret J., Golding P. (2002). Services
for UMTS, creating killer applications in 3G.
Wiley. pp 78-91.
Downloads
Published
Versions
- 2013-01-02 (5)
- 2013-01-02 (4)
- 2013-01-02 (3)
- 2013-01-02 (2)
- 2022-11-08 (1)
How to Cite
Issue
Section
License
Copyright (c) 2013 REVISTA COLOMBIANA DE TECNOLOGIAS DE AVANZADA (RCTA)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors publishing in this journal agree to the following conditions:
- Authors retain the moral rights of authorship and grant the journal the right of first publication of the work. This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0 DEED), allowing third parties to use the work provided appropriate credit is given to the authors and the first publication in this journal. Commercial use of the work is not permitted, and derivative works cannot be created.
- Authors may enter into separate, additional contractual agreements for the non-exclusive distribution of the journal's published version of the article (for example, including it in an institutional repository or publishing it in a book), provided that the work is clearly indicated as having first been published in this journal.
- Authors are permitted and encouraged to post their work online (e.g., on institutional or personal websites) before and during the review and publication process, as it can lead to productive exchanges and greater and faster dissemination of the published work.
