Modelo de negocios B2C a través de las tecnologías móviles en un centro comercial

Authors

  • Maira Cecilia Gasca Mantilla Universidad Antonio Nariño
  • Luis Leonardo Camargo Ariza Universidad del Magdalena
  • Byron Medina Delgado Universidad Francisco de Paula Santander

DOI:

https://doi.org/10.24054/rcta.v1i21.1904

Keywords:

M-Comercio, Bluetooth, WI-FI, WAP, J2ME, XHTML MP

Abstract

El artículo presenta un modelo de negocios para los centros comerciales. Este modelo utiliza las tecnologías de comunicación integradas en los dispositivos móviles como, Wi-Fi y Bluetooth, para implementar un medio de comunicación que mejore y aumente las relaciones comerciales entre los almacenes de un centro comercial y sus visitantes. El sistema implementado permite el intercambio de información de manera automática, instantánea, emergente y acorde con la ubicación del usuario mientras éste se desplaza dentro del centro comercial

References

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Aalto L., Göthlin N., Korhonen J. y Ojala T. (2004). B-MAD Bluetooth and WAP Push Based Location-Aware Mobile Advertising System. ACM - International Conference On Mobile Systems, Applications And Services Proceedings of the 2nd international conference on Mobile systems, applications, and service, pp 49-58. Junio.

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Published

2022-11-08 — Updated on 2013-01-02

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How to Cite

Gasca Mantilla, M. C., Camargo Ariza, L. L., & Medina Delgado, B. (2013). Modelo de negocios B2C a través de las tecnologías móviles en un centro comercial. COLOMBIAN JOURNAL OF ADVANCED TECHNOLOGIES, 1(21), 1–9. https://doi.org/10.24054/rcta.v1i21.1904 (Original work published November 8, 2022)

Issue

Vol. 1 No. 21 (2013): January - June

Section

Artículos

License

Copyright (c) 2013 REVISTA COLOMBIANA DE TECNOLOGIAS DE AVANZADA (RCTA)

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