Determinantes de la innovación en el turismo del sur del Huila: Hacia una estrategia de Transformación Digital y Sostenible
DOI:
https://doi.org/10.24054/face.v26i2.4577Palabras clave:
Alto conocimiento, creatividad, cultura, gestión de las personas, innovación, liderazgo, sostenibilidad y tecnologíaResumen
El presente artículo se centró en analizar los determinantes de innovación y su impacto en el sector turismo en el sur del departamento del Huila, para este análsis se utilizó una metodología con enfoque descriptivo, aplicando instrumentos de encuesta y de análisis prospectiva con apoyo de seis expertos. En el estudio se identificaron como determinantes en el contexto de la innovación, apropiación de procesos de negocio digital, de la gestión del nuevo conocimiento y apropiación de las tecnologías, apoyado en la gestión de personas, sostenibilidad, creatividad de servicios, la cultura y el liderazgo. Así mismi se presenta la innovación como un recurso de transformación y adaptación al cambio que debe ser considerado por las empresas en el sector turismo para garantizar sostenibilidad y posicionamiento en el mercado.
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Derechos de autor 2026 Faiber Martinez Carrillo-Juan Camilo Ramirez Garcia-Elvia Maria Jiménez Zapata
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
