Vol. 26 No. 1 (2026): Juanuary- April

Artículos

• Self-perception of class and study habits in university students from Mexico and Colombia

  Marcos Francisco Martínez Aguilar, Mónica Eugenia Peñalosa Otero, María Cruz del Roció Terrones Gurrola

  5–16

  • PDF (Spanish)
  • HTML (Spanish)

• Creation of an instrument to evaluate the communication marketing perceived by patients in a Private Hospital

  Velia Monserrat Escobar López, Isabel Cristina Flores Rueda, Sofía Cheverría Rivera, Armando Sánchez Macías

  17-24

  • PDF (Spanish)
  • HTML (Spanish)

• Impact of the COVID-19 Infodemic on the Mental Health of Older Adults: Challenges and Solutions in the Context of Marketing

  Aracely Díaz Oviedo, Ricardo Bezerra Cavalcante

  25-30

  • PDF (Spanish)
  • HTML (Spanish)

• Intention of use and recommendation of music streaming platforms among university students

  Sanjuana Edith Grimaldo-Reyes, Ángel David  González-Verde, Héctor López Gama , Rosa Isela Urbiola Rodríguez

  31-39

  • PDF (Spanish)
  • HTML (Spanish)

• Drivers and Barriers to Sustainability Adoption in Family-Owned Tourism SMEs: Evidence from an Emerging Economy

  Claudia Analía Molina Quiroz, Pedro Jacinto Quijije Anchundia, Dianexy Viviana Carreño Villavicencio, Lady Andrea León Serrano

  40-46

  • PDF (Spanish)
  • HTML (Spanish)

• BETWEEN LOGARITHMS AND GENERATIONS: THE INVISIBLE GAP OF ARTIFICIAL INTELLIGENCE IN UNIVERSITIES AND COMPANIES

  Genesis Lisbeth Toral Lopez, Amado Antonio Mendoza Briones, Carlos Alberto Velasco Delgado

  47-56

  • PDF (Spanish)
  • HTML (Spanish)

• Compliance with the Organic Law on Personal Data Protection in the Websites of Public and Private Companies in the City of Manta

  José Andrés Barre Cuenca, Esilda Katherine Velásquez Calderón, Navira Gissela Angulo Murillo

  57-67

  • PDF (Spanish)
  • HTML (Spanish)

• Determining factors in entrepreneurial sustainability in Ecuador

  Erick Antonio Calderero Villagómez

  68-74

  • PDF (Spanish)
  • HTML (Spanish)

• APALANCAMIENTO FINANCIERO COMO FACTOR DETERMINANTE DEL NIVEL DE ENDEUDAMIENTO EN LA EMPRESA DE SEGURIDAD PRIVADA MAXSEG CÍA

  Harold Joshue Saltos Moreira, Rosa María loor Solórzano, María Irasema Delgado Chávez

  75-81

  • PDF (Spanish)
  • HTML (Spanish)

• Communication, marketing and positioning in successful island destinations: a comparative approach applied to the Galapagos Islands

  Isaura Vanessa Peña Vélez, Johanna Guadalupe Vélez Cedeño, Diana Carolina Rizzo Montenegro, Temístocles Deodato Loor Chávez

  82-94

  • PDF (Spanish)
  • HTML (Spanish)

• Public Food Security Policies in the Wayuu Community for the Prevention of Child Malnutrition in the Department of La Guajira

  Clara Judith Brito Carrillo, Elvis Eliana Pinto Aragón, Ana Rita Villa Navas

  95-106

  • PDF (Spanish)
  • HTML (Spanish)

• From Coca to Cocoa and from Cocoa to Uncertainty: A Longitudinal Analysis of Crop Substitution and Land Tenure Challenges in the Colombian Catatumbo Region (2022-2025)

  Osmary Yulieth Jaimes Otalora, Yurley Carolina Peinado Contreras, Jare Leandro Ugarte Mora

  107-116

  • PDF (Spanish)
  • HTML (Spanish)

• Beyond green marketing: how leadership and innovation turn sustainability into competitive advantage

  Thel Augusto Monteiro

  117-128

  • PDF (Spanish)
  • HTML (Spanish)

• Model for assessing shopping culture in retail outlets

  Juan Manuel Andrade Navia, Elvia María Jimenez Zapata, Verenice Sanchez Castillo

  129-145

  • PDF (Spanish)
  • HTML (Spanish)