Vol. 20 No. 2 (2020): July - December

Artículos

• Vol. 20 Núm. 2 2020 Editorial

  Arlen Cerón Islas, Blanca Cecilia Salazar Hernández

  4-4

  • PDF (Spanish)

• Translation to English: CRM, a Customer Loyalty Strategy in Higher Education Institutions. Continuing Education Area

  Arlen Cerón Islas, Heidy Cerón Islas , Edgar Antonio Cortés Servín

  5-17

  • PDF (Spanish)

• Relationship of Customer Orientation, Customer Value, and Innovation on Organizational Performance: A Study in SMEs in the State of Hidalgo, Mexico

  Juan Gabriel Figueroa Velázquez, María de Monserrat López Moreno, Alejandra Vega Barrios

  18-29

  • PDF (Spanish)

• The 21st Century Labor Poverty in Mexico: Analysis from a Gender Perspective

  Mariana Sánchez Licona, Eduardo Rodríguez Juárez

  30-44

  • PDF (Spanish)

• Hidden costs associated with dysfunctionality in the implementation of a restaurant company's strategy

  Salvador Guerrero Moreno, Martín Aubert Hernández Calzada, Carla Carolina Pérez Hernández

  45-57

  • PDF (Spanish)

• Methodological reviews for studying sustainability in tourism

  Ana Karen Flores Pozos, Carlos Alberto Pérez Ramírez, Ruth Moreno Barajas

  58-72

  • PDF (Spanish)

• Two decades of intellectual capital study: a bibliometric analysis.

  Alejandra Pulido López, Alejandra López Salazar

  73-84

  • PDF (Spanish)

• Assessment of the Results of Mexico's Agro-export Sector Amid the COVID-19 Pandemic in 2020

  Adrián González Romo, Mario Cruz Cruz, Yolanda Sánchez Torres

  85-94

  • PDF (Spanish)

• Mobility and Increase in Confirmed COVID-19 Cases: Econometric Relationship in the Mexican States

  Zeus Salvador Hernández Veleros, Daniel Velázquez Orihuela

  95-106

  • PDF (Spanish)

• Economic Freedom and Socio-Economic Development in Mexico

  Carmen Denisse Martínez Jiménez, Elías Gaona Rivera

  107-119

  • PDF (Spanish)

• Innovative Marketing for Cocoa and Chocolate Haciendas in Tabasco, Mexico

  Manuela Camacho Gómez

  120-127

  • PDF (Spanish)

• Impact of the 2008 Crisis on the Intellectual Capital of Companies Listed on the Mexican Stock Exchange

  Eleazar Villegas González, Blanca Cecilia Salazar Hernández, Jessica Mendoza Moheno

  128-143

  • PDF (Spanish)

• Governance 4.0: Challenges in Higher Education Innovation in Tourism and Gastronomy Educational Programs

  Angélica Ruth Terrazas Juárez, Erika Cruz Coria, Pedro Alfonso Ramos Sánchez

  144-154

  • PDF (Spanish)