Business administration in digitized environments: strategic integration of organizational capabilities, human resource management, finance and marketing
DOI:
https://doi.org/10.24054/face.v26i2.4616Keywords:
business administration, consumer, financial management, human resources, managementAbstract
Contemporary business management demands an integrated understanding of strategy, human resource management, organizational culture, finance, marketing, and consumer behavior. This study aimed to analyze recent scientific literature on business management through an integrative document review, focused on interpreting the relationships between these areas in digitized organizational contexts. Methodologically, a qualitative documentary study was conducted, employing content analysis and thematic synthesis. The sample consisted of 15 sources published between 2020 and 2026, selected based on relevance, currency, language, DOI availability, and connection to the three defined analytical areas. The results showed that business strategy requires internal capabilities for its implementation, adaptation, and digital transformation; that human resource management and organizational culture influence learning, well-being, coordination, and process improvement; and that finance and marketing must be integrated to guide decisions based on information, performance, customer experience, and value creation. It is concluded that business administration cannot be approached from isolated functions, but rather as a system of interdependent capabilities that connects people, processes, technology, information, and the market. This reading provides a foundation for future research and responsible, integrated organizational decisions.
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