Socioproductive networks and agricultural marketing strategies in a rural community of Zulia State, Venezuela

Abstract

Socioproductive networks constitute a relevant component in strengthening local development in rural areas, as they foster cooperation among producers, knowledge exchange, and the sustainability of productive activities. In this context, this study aimed to interpret the collaboration networks, agricultural practices, and organizational challenges present in the production and marketing processes developed by rural producers in La Tatuquera, Catatumbo Municipality, Zulia State, Venezuela. Methodologically, the study adopted a qualitative approach grounded in the interpretive paradigm and developed through a phenomenological-hermeneutic method. Four key informants were purposively selected based on their relevance and experience in agricultural and livestock activities in the study area. Data was produced through in-depth interviews and participant observation conducted in May 2025. The analysis involved systematic coding and categorization supported by ATLAS.ti, version 23. The findings revealed three central categories: collaboration networks for agricultural production and marketing; agricultural practices and marketing strategies; and organizational challenges for productive sustainability. The findings show that communication, cooperation, and collective work constitute relevant mechanisms for articulation among producers, while productive practices combine traditional knowledge, experience, and technical knowledge. The main challenges identified included unequal participation, limited resources, communication difficulties, and constraints associated with marketing. These findings provide empirical evidence on the articulation between socioproductive networks, agricultural practices, and marketing strategies in a Venezuelan rural context.