Vol. 25 No. 1 (2025): January-April

Artículos

• Vol. 25 Núm. 1 2025 Editorial

  Javier Mauricio García Mogollón

  4-4

  • PDF (Spanish)

• GDP improvements and adjustments: how to measure wellbeing more realistically

  Ana Belén Miquel Burgos, Antonio Sánchez Bayón

  5-23

  • PDF (Spanish)
  • HTML (Spanish)

• Analysis of Argentina's investment environment by using the Analytic Hierarchy Process

  Jintong Liu , Chenyu Tian

  24–38

  • PDF (Spanish)
  • HTML (Spanish)

• Experiential marketing and its influence on the purchasing behavior of Movistar brand customers in the province of Manabí -Ecuador

  Herber Saúl Espín Benavides Espín Benavides, Dianexy Viviana Carreño Villavicencio , Claudia Analía Molina Quiroz

  39–49

  • PDF (Spanish)
  • HTML (Spanish)

• Impact of Emotional Neuromarketing in Social Networks as an Influence on the Purchasing Decisions of College Students in Tabasco, Mexico.

  Melani Yesenia Pérez Gómez , Germán Martínez Prats , Maximiliano Martinez Ortiz

  50–61

  • PDF (Spanish)
  • HTML (Spanish)

• Centennials o Generaciones Z y sus exigencias para elegir lugar de trabajo: Estudio comparativo entre Colombia y Perú

  Daniel Antonio Herrera Gonzalez

  62-93

  • PDF (Spanish)
  • HTML (Spanish)

• Instagram and its effect on customer loyalty in insurance brokers in Manta-Ecuador.

  Vanessa Karina Romero Balda , Marco Iván Granda García, Karen Gisela Pinargote Montenegro

  94–110

  • PDF (Spanish)
  • HTML (Spanish)

• Egregore: Cultural conceptions and collective advertising identities as a reference in the creation of advertising content in Colima, Mexico

  Diego Axel Morales-Cárdenas Morales Cárdenas, Jorge Ricardo Vásquez Sánchez, Susana Berenice Vidrio Barón, Emigdio Larios Gómez

  111–126

  • PDF (Spanish)
  • HTML (Spanish)

• Validation of the Wollying questionnaire: predictive tool for abuse among women

  Lily Lara Romero , Viviana Castellanos Suárez , Yazmin Isolda Álvarez García

  127–140

  • PDF (Spanish)
  • HTML (Spanish)

• Critical success factors that affect the competitiveness of commercial food chains in Manta - Ecuador

  Anny Jeaneth Ponce Vergara , Víctor Javier Solís Cedeño , Johnny Edison Ponce Andrade

  141–107

  • PDF (Spanish)
  • HTML (Spanish)

• Positioning strategies in companies in Ciudad Juárez, Mexico.

  Fany Thelma Solís Rodríguez

  108–118

  • PDF (Spanish)
  • HTML (Spanish)

• Business informality: An analysis of disparities in local economies

  Marisol Maestre Delgado, Sadan De la Cruz Almanza, Javier Iván Soledad Suescum

  119–135

  • PDF (Spanish)
  • HTML (Spanish)

• Human rights of migrants and refugees.

  Juan Francisco Montero Rodriguez , Francisca Silva Hernández

  136–145

  • PDF (Spanish)
  • HTML (Spanish)

• Management of good manufacturing practices in a cereal processor through resolution 2674 of 2013 to achieve business success

  Erika Paola Soto Toloza, Luz Alba Caballero Pérez, Viviana María Chaparro Crispín, Jorge Leonel Abril Flórez

  146-161

  • PDF (Spanish)
  • HTML (Spanish)

• Expectations regarding the retirement of teachers and administrators of public institutions of higher education in Pamplona, Norte de Santander.

  Paola Andrea Rojas Jaimes, Edwin Omar Jaimes Rico, Farid Rafael Villalba Taborda

  162-175

  • PDF (Spanish)
  • HTML (Spanish)