Impact of the COVID-19 Infodemic on the Mental Health of Older Adults: Challenges and Solutions in the Context of Marketing
DOI:
https://doi.org/10.24054/face.v26i1.4439Keywords:
Enfrentamento, adaptation, COVID-19, infodemiaAbstract
The COVID-19 pandemic has sparked interest in identifying its repercussions on the mental health of older adults due to their susceptibility to abundant and often false information disseminated by the media, generating the phenomenon known as "infodemic." The objective of this study is to analyze the relationship between the COVID-19 infodemic and its impact on the mental health of older adults. A mixed-methods study with an explicit sequential strategy was conducted, using the Geriatric Depression Scale and the Geriatric Anxiety Inventory with 292 older adults. The study was carried out in two phases: the first involved data collection from older adults using the Forms platform, followed by inferential statistics analysis using Excel and SPSS to correlate variables; the second phase consisted of a qualitative study. The results showed that greater exposure to COVID-19 information from the media was associated with depression and anxiety in older adults, with a p-value of .000. Significant data, origin, gender, studies. It can be concluded that health crises affect the mental health of older adults, impacting various resources. It is crucial to understand these repercussions to implement mitigation strategies, improving the quality and accuracy of information through public policies and communication, to protect their mental health in future crises
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