Impacto del uso de inteligencia artificial para la creación de contenidos digitales en estudiantes del pregrado en ingeniería multimedia

Pablo Emilio Cortes Sánchez; Raúl Eduardo Rodríguez Ibañez; Jessica Lorena Leal Pabón

doi:10.24054/rcta.v2i44.3046

Authors

Pablo Emilio Cortes Sánchez Universidad Simón Bolívar https://orcid.org/0009-0002-8918-897X
Raúl Eduardo Rodríguez Ibañez Universidad Simón Bolívar https://orcid.org/0000-0003-4547-8684
Jessica Lorena Leal Pabón Universidad Simón Bolívar https://orcid.org/0000-0001-8430-2660

DOI:

https://doi.org/10.24054/rcta.v2i44.3046

Keywords:

Artificial intelligence, engineering, multimedia engineering, creativity and ethics

Abstract

The study analyzed the impact of using artificial intelligence in digital content production among undergraduate students in Multimedia Engineering at Universidad Simón Bolívar, Cúcuta campus, during the academic semester 2023-2. It aimed to assess how this technology influences students' creative and technical skills development, as well as their creative autonomy, considering their understanding of authorship attribution and ethics in human-AI collaboration. Conducted within a positivist paradigm using deductive-logical quantitative design, data was collected through a survey of a simple random sample of 123 students from the total enrolled (178), with approximately 6% sample mortality. Findings revealed a dual perception regarding AI's impact on skill enhancement, showing both acceptance and skepticism. This highlights the diverse experiences encountered when Multimedia Engineering students decide to implement AI in their professional endeavors, emphasizing the pedagogical need to address AI in future professionals' education.

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