Persuasive and narrative elements determining in the creation of a media character through the use of personal branding to generate an impact of social influence represented in increased votes within a political campaign. case study: Samuel García’s gover. FACE [Internet]. 2023 May 27 [cited 2025 Oct. 16];23(2):101-7. Available from: https://ojs.unipamplona.edu.co/index.php/face/article/view/2464