Internationalization for the Colombian market as a commercial innovation strategy of a micro, small, and medium-sized enterprise (MSME) from Guanajuato. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, [S. l.], v. 19, n. 2, p. 104–114, 2019. DOI: 10.24054/face.v19i2.480. Disponível em: https://ojs.unipamplona.edu.co/index.php/face/article/view/480. Acesso em: 16 oct. 2025.