Translation to English: CRM, a Customer Loyalty Strategy in Higher Education Institutions. Continuing Education Area. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, [S. l.], v. 20, n. 2, p. 5–17, 2021. DOI: 10.24054/face.v20i2.433. Disponível em: https://ojs.unipamplona.edu.co/index.php/face/article/view/433. Acesso em: 1 nov. 2025.