Connections that heal: theoretical review of marketing in communication to improve patient experience. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, [S. l.], v. 24, n. 2, p. 6–16, 2024. DOI: 10.24054/face.v24i2.3113. Disponível em: https://ojs.unipamplona.edu.co/index.php/face/article/view/3113. Acesso em: 16 oct. 2025.