Persuasive and narrative elements determining in the creation of a media character through the use of personal branding to generate an impact of social influence represented in increased votes within a political campaign. case study: Samuel García’s gover. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, [S. l.], v. 23, n. 2, p. 101–107, 2023. DOI: 10.24054/face.v23i2.2464. Disponível em: https://ojs.unipamplona.edu.co/index.php/face/article/view/2464. Acesso em: 16 oct. 2025.