LUNA FERNÁNDEZ, Victor Genaro; VELÁZQUEZ DOMÍNGUEZ, Arely; OLVERA TORRES, Fabiola; CHÁVEZ MEDINA, Juan. Sensory marketing: determining factor in the decision to buy in mypes footwear marketers. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, [S. l.], v. 21, n. 1, p. 49–62, 2021. DOI: 10.24054/face.v21i1.1026. Disponível em: https://ojs.unipamplona.edu.co/face/article/view/1026. Acesso em: 22 sep. 2026.