PRESENCE OF THE DOUBLE JEOPARDY PHENOMENON IN THE PURCHASE OF RECURRENT CONSUMER PRODUCTS IN MEXICAN HOUSEHOLDS. FACE [Internet]. 19 de julio de 2023 [citado 17 de octubre de 2025];21(3):61-9. Disponible en: https://ojs.unipamplona.edu.co/index.php/face/article/view/1135