“Persuasive and narrative elements determining in the creation of a media character through the use of personal branding to generate an impact of social influence represented in increased votes within a political campaign. case study: Samuel García’s gover” (2023) FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, 23(2), pp. 101–107. doi:10.24054/face.v23i2.2464.