Commercial strategies from an ’outside-in’ perspective in marketing in micro, small, and medium-sized enterprises (MSMEs) in the commercial and service sectors in Puebla in response to the COVID-19 pandemic. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales, [S. l.], v. 22, n. 3, p. 140–159, 2022. DOI: 10.24054/face.v22i3.1451. Disponível em: https://ojs.unipamplona.edu.co/index.php/face/article/view/1451. Acesso em: 16 oct. 2025.