[1]
2023. Persuasive and narrative elements determining in the creation of a media character through the use of personal branding to generate an impact of social influence represented in increased votes within a political campaign. case study: Samuel García’s gover. FACE: Revista de la Facultad de Ciencias Económicas y Empresariales. 23, 2 (May 2023), 101–107. DOI:https://doi.org/10.24054/face.v23i2.2464.