View of Commercial strategies from an 'outside-in' perspective in marketing in micro, small, and medium-sized enterprises (MSMEs) in the commercial and service sectors in Puebla in response to the COVID-19 pandemic

Return to Issue Details Commercial strategies from an 'outside-in' perspective in marketing in micro, small, and medium-sized enterprises (MSMEs) in the commercial and service sectors in Puebla in response to the COVID-19 pandemic Download Download PDF