Fischer de la Vega L, Espejo J. PRESENCE OF THE DOUBLE JEOPARDY PHENOMENON IN THE PURCHASE OF RECURRENT CONSUMER PRODUCTS IN MEXICAN HOUSEHOLDS. FACE [Internet]. 22 de marzo de 2023 [citado 4 de abril de 2025];21(3):61-9. Disponible en: https://ojs.unipamplona.edu.co/index.php/face/article/view/1135