Álvarez Vanegas, A. “Strategic Communication and Social Marketing. the Case of Alvane artesanos®: A Colombian Artisan Brand in Alliance With Ethnic Communities”. 2023. FACE: Revista De La Facultad De Ciencias Económicas Y Empresariales, vol. 23, no. 2, Mar. 2023, pp. 171-8, doi:10.24054/face.v23i2.2471.