V. G. . Luna Fernández, A. . Velázquez Domínguez, F. . Olvera Torres, y J. . Chávez Medina, «SENSORY MARKETING: DETERMINING FACTOR IN THE DECISION TO BUY IN MYPES FOOTWEAR MARKETERS», FACE, vol. 21, n.º 1, pp. 49–62, jul. 2023.