CORPORATE SOCIAL CAPITAL
DOI:
https://doi.org/10.24054/face.v10i1.1811Palabras clave:
Capital social, corporaciones, stakeholders, reputación, faith-holdersResumen
Este artículo habla de los conceptos de stakeholders, reputación y la capital social y su importancia para corporaciones en la sociedad moderna. El artículo argumenta que hay una demanda especial de la dirección de reputación en comunicaciones corporativas de hoy y relaciones públicas debido a públicos fragmentados y stakeholders, así como al interés aumentado público a corporaciones. La introducción de medios de comunicación en tiempo real también ha impuesto las nuevas demandas que las corporaciones hoy deben encontrar para sobrevivir. stakeholders diferentes poseen la capacidad de beneficiarse, pero también dañar las corporaciones por la reputación corporativa. Relaciones de stakeholders cultas pueden ser sobre todo beneficiosas a la reputación corporativa y el desarrollo a largo plazo, y los lazos sociales que los stakeholders incorporan aún puede ser visto
como la capital social para la corporación. Un nuevo concepto "Faith-holders" también es presentado para describir mejor una
corporación de capital social.
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